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How it works

A sentence on Monday.
A business by Friday

You describe the idea, or you bring one you already run. It gets pressure-tested, named, built, taken live, and then the council stays on to operate it with you. Six stages, one environment, and nothing for you to install.
6 Stages
~1 week Time to live
Zero Setup
The six stages
  1. Idea You write down the idea in a sentence — or you bring the business you already run.
  2. Validate The council weighs demand, competition, money and risk, and says plainly if the answer is no.
  3. Name & domain You settle on a name, and the domain gets pointed at your machine with the certificate sorted.
  4. Build The AI you connected builds the site, the back end, the database and the mailboxes on our servers.
  5. Live It goes out: deployed, domain connected, mail arriving, something on the internet with your name on it.
  6. Operate The council stays on, answering the mail and handling the day-to-day alongside you.
An idea on one end, something that runs on the other, in roughly a week.
Step 01

Tell it what you have in mind

Write down what the business is, the way you would explain it to a friend: what you are selling, who wants it, and how big you want this to get. If it already exists, say that instead — bring the domain, the codebase or the running business and you join this sequence at step four.

  • No business plan required
  • Ordinary words are fine
  • Or bring a business you already run
Step 02

It gets picked apart

The council goes at it the way an investor, an engineer and a marketer each would: is there demand, who else is doing it, how does it make money, can it be built, is it legal, will it hold up if it works. You get a score and you decide what to do with it.

  • Judged six ways
  • Told the truth, not flattered
  • Going ahead is your call
Step 03

Give it a name

Names get suggested, argued over and narrowed down until one of them is worth keeping. Once you have picked, the domain is pointed at your machine and the DNS and the certificate are set up for you.

  • Names that suit the thing
  • You choose, not the machine
  • DNS and certificates handled
Step 04

Connect your AI and let it build

Pick a Brain — Claude, Codex, opencode or Antigravity — and sign in to the account you already have. Then choose how much it may do: read-only to have it inspect and recommend, auto-approve to have it get on with the work. It builds the front end, the back end, the database and the mailboxes straight onto our servers. There is nothing to install on your own computer, no SSH key to make and no MCP server to configure.

  • Use the AI plan you already have
  • Read-only, or auto-approve
  • Nothing to set up first
Step 05

Take it live

The domain is connected, the certificate is issued, the mail starts arriving and the thing is deployed. If a deploy goes wrong there is a way back: versions are kept, so rolling one out and rolling one back are the same size of action.

  • Domain, certificate and mail
  • Deploy and roll back
  • Something on the internet
Step 06

Hand the running of it over

One panel holds the business tools and the council together. The executives run the operations and will push changes to your servers when you ask them to, which is the part that makes this different from advice. The business stays here after launch, which is when most of the work actually starts.

  • Everything in one panel
  • Permissioned server access
  • Twenty-six tools built in
Start here

Ready to describe yours?

You will get an honest score before anything is built — and if you already run something, bring that instead.